I've a rough mission statement for Velvet Tart. Just to sum up what Velvet Tart is about in a few short paragraphs. Plus I'm totally going to copy+paste parts of it to Etsy, FB, press releases, or graffiti.
|"no...let me sum up: a mask is not an accessory."|
THE MISSION OF VELVET TART
I want to make clothes and I want to change clients’ self-perception. I believe self-confidence is the foundation of feeling beautiful. I want to help my clients to feel beautiful: their self-love is reflected in their clothing choices, they have self-awareness and control over their appearance. I don’t want them to just be beautiful—their clothing a facade to hide behind, a role to perform that can be removed or invalidated.
Also, vanity-sizing. FUCK THAT. Both women and men should know how to shop for their body, rather than paying any mind to the arbitrary numbers and letters tacked onto clothing. My tailoring and consulting services can teach clients what looks good on them individually, rather than stressing about clothing-rack navigation.
Also, bullying. FUCK THAT. As much as I'd like to, I can't punch shitty trolls through the internet. I can, instead, give my clients encouragement and education to speak up against those who would tear them down. Online and in reality. I can add VT's voice to the growing number of businesses who do not tolerate that shit. I can write about it; from resources to retorts against the stupids.
Also, (any)-shaming. MAJOR FUCK THAT. Also related to encouragement and education of my clients: speaking up against fat-shaming, skinny-shaming, queer-shaming, slut-shaming; whatever kind of guilt trip your boss/aunt/pastor is trying to give you. My bespoke clothing services can create garments custom-fitted for the size and lifestyle my clients wish to have. They will be supported and accepted; and encouraged to support and accept themselves.
|AND MENS: You too, can be beautiful creatures.|
Body acceptance. I believe the healthiest thing for men and women is to accept that their body is the only one they’re going to have. I wish they would appreciate their bodies for the individual features and unique beauty they possess. Desire to change one’s body should be an internal decision made with healthy goals in mind (which are various). Change should not happen because of pop culture, peer pressure, and current beauty standards. I want clients to have clothes made to fit them; instead of trying to make their body fit the clothes.
There it is. I will probably edit and refine the mission statement further; I prefer my thoughts to mean as much as they can with as few words as they can (efficiency!). I'd like to know your thoughts, my cherished audience. How do you define feeling beautiful, in contrast to being beautiful? Why do you think I address the body acceptance issues of men along with women? Does anything need to be clarified? Can I have more validation? Validaaaate meeee!